TOMS x Frida Kahlo
My Role: Art Directon, Lead Designer
My Role: Art Directon, Lead Designer
The TOMS x Frida Kahlo collection aimed to engage TOMS’ core audience while attracting new consumers through Kahlo collectors and fans.
The photoshoot centered on colorful product laydowns that highlighted design details and featured artwork. The hand-painted backdrops echoed the spirit of the collection, creating a cohesive visual language that tied the footwear to its artistic inspiration.
