TOMS Rover Launch
My Role: Lead Designer
My Role: Lead Designer
TOMS Rover was the biggest product launch in men’s category after the TOMS rebrand. The Rover creatives,
positioned TOMS as a relevant brand for young, fashion early-adopters and the Rover as a bold, expressive style.
The Audience: Socially conscious Gen Z consumers with a bold personal aesthetic.
The Audience: Socially conscious Gen Z consumers with a bold personal aesthetic.
Web__Landing page
