Hakuna Banana

Rebranding Proposal

My Role: Packaging, Branding,
Social Media
Hakuna banana is a banana-based frozen dessert company based in Los Angeles.
The objective was to create a playful and fresh voice which highlights bananas as the main ingredient of the product. 
The banana pattern was created for the packaging system and incorporated into brand collateral. The pattern supports the brand message and personality and helps the package to stand out in stores.